YOU, THE COMPANY

Growth Methodology for the Era of Scaled Selves

It’s not 2000 anymore. Work can be done from anywhere. The entire world can change as fast as information can flow across the horizon, and as fast as any one customer can influence what’s important in relation to you. Because of the ubiquitous connectivity and transparency, disappointed consumers can take down your business and sully your brand in seconds, and with little warning. Artificial intelligence is pushing the boundaries of what work even means. Organizations are entering the era of the scaled self — no longer defined by simple input and output, they are increasingly composed of complex connections between loyal customers, capital, people, and autonomous processes.

And yet we're still building companies using decades-old playbooks that don’t account for change. If you’re having a hard time meeting this moment — if you’re feeling a lack of confidence, sluggish, or even fully stuck — You, The Company is the methodology for you.

We developed You, The Company because we know there’s a better way to do business rooted in the understanding that great organizations are not just widget-sellers or problem-solvers, but partners in creating the world they and their customers want to exist.

By deploying this methodology, you will understand your organization and its purpose in a new, expansive and abundant way, and start to develop an operating structure that fills gaps and removes bottlenecks, enabling you to fulfill your purpose with clarity, speed, and confidence.

You, The Company was discovered by working with top clients over four decades. The results of employing the methodology speak for themselves:

• A mortgage broker went from $100m to $300m in revenue in 18 months

• A cable company grew from 600 to 3200 employees and quadrupled revenues to $1B

• A statewide healthcare system saved $35m without losing any employees

• A tech company achieved employee satisfaction level of 97.3%

• A tech company reduced employee turnover from 80% to 27% in 18 months

You, The Company’s methodology has been adopted by hundreds of organizations — from individual teams and departments, to startups, non-profits, tech, energy, and health companies, multinational banks and industrials — helping them get unstuck, transform and grow.

Now, we’re excited to share this transformative methodology with everyone via this guidebook. Are you ready to get started?

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Honed by Four Decades of Experience

You, The Company was created by Cathy Sunshine, one of the most highly regarded experts in leadership performance and successful organizational behavior. She has worked with closely held and Fortune 500 organizations for over four decades. Her insights and methodologies for dramatically improving enterprise agility and competitive advantage are highly respected and widely sought after in 'brick and click' industries, including healthcare, retail, technology, manufacturing, financial services, transportation, telecommunications and energy as well as leading companies in the service sector.

Cathy is a Certified Management Consultant (IMC), an MBA, member of Beta Gamma Sigma Honorary Society, a Fellow in the Family Firm Institute (FFI), a Certified Women Business Owner (WBE) and a member of the International Women’s Forum (IWF). As an Adjunct Graduate School faculty member in the Graduate School of Professional Psychology (GSPP) at the University of Denver, she frequently teaches Organization Behavior to Masters Level students in International Disaster Psychology.

Inspired By Top Clients

You, The Company was discovered by working with the world's top companies.

Leaders at companies large and small have seen results